Format: GIF, JPG, PNG, MP4, OGG, Webm
File size: up to 2 MB
Initially, a user sees the collapsed banner. On click or after some time, the initial stage of the banner falls down and reveals the section with video format. Once the user clicks cross, the collapsed stage goes back up and the ad retracts to its initial dimensions. The ad expands as many times as the user clicks the banner.